Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehensive program covers key topics such as Fundamentals of Digital Marketing, where you will learn the core principles and strategies; Digital Marketing Analytics, focusing on data-driven decision-making; Digital Marketing Tools: ML and AI, exploring cutting-edge technologies for enhanced marketing efforts; and Online Advertising & Social Media, mastering the art of engaging audiences across various platforms. By completing this specialization, you'll be well-prepared to navigate and thrive in the dynamic world of digital marketing.
Foundations of Digital Marketing Specialization
Be Future Ready: Foundations of Digital Marketing. Develop essential skills and knowledge needed to excel in the digital marketing landscape
Instructors: Liye Ma
Included with 
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What you'll learn
Analyze and evaluate the impact of digital technologies on various touchpoints within the marketing strategy process.
Assess the performance of paid search campaigns, diagnose potential issues, and recommend adjustments to optimize digital marketing efforts.
Explore advanced tools for data analysis, customer segmentation, and predictive modeling to optimize their digital marketing strategies.
Evaluate customer sentiment data from social media platforms to recommend optimal marketing strategies, while considering ethical implications.
Overview
Skills you'll gain
- Predictive Modeling
- Pay Per Click Advertising
- Analytics
- Search Engine Marketing
- Data Visualization
- Customer Analysis
- Machine Learning Methods
- Social Media Strategy
- Search Engine Optimization
- Web Analytics
- Data Presentation
- Web Analytics and SEO
- MarTech
- Digital Marketing
- Online Advertising
- Keyword Research
- Digital Advertising
- Data-Driven Decision-Making
- Marketing Analytics
Tools you'll learn
What’s included
Add to your LinkedIn profile
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Maryland, College Park
Specialization - 4 course series
What you'll learn
Inbound and Outbound Marketing (also touching on social media marketing
Mobile Marketing - Apps and Promotions
Multi-Sided Platforms
Attribution and Marketing Mix Modeling
Skills you'll gain
What you'll learn
SEO and SEM - KPIs and keyword strategies
Web Analytics - A/B Testing
Machine Learning/AI applications/Big Data
Text and Image Analysis
Skills you'll gain
What you'll learn
Machine Learning Methods
Big Data and AI Applications
Performance Evaluation
Skills you'll gain
What you'll learn
Plan impactful online campaigns using analytics, select the right platforms, and craft effective messages for digital advertising success.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
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Frequently asked questions
We recommend taking the courses in the order listed in the Specialization.
No, you will not receive university credit for completing this Specialization. You will receive a certificate upon completion.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
More questions
Financial aid available,