IBM
Generative AI for Product Managers Specialization
IBM

Generative AI for Product Managers Specialization

Elevate your Product Manager career with Gen AI. Build in-demand hands-on generative AI skills to boost your Product Manager career in under 2 months. No experience needed to get started

Daniel C. Yeomans
SkillUp
Rav Ahuja

Instructors: Daniel C. Yeomans

Included with Coursera Plus

Get in-depth knowledge of a subject

(283 reviews)

Intermediate level

Recommended experience

3 months at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(283 reviews)

Intermediate level

Recommended experience

3 months at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Apply your skills to identify real-world generative AI uses and popular generative AI models and tools for text, code, image, audio, and video

  • Apply best practices for creating prompts and explore examples of impactful prompts

  • Employ generative AI tools and techniques for product management tasks, such as creating product concepts, roadmaps, and marketing collaterals

  • Demonstrate the skills, tools and techniques required to boost your product manager career using generative AI

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
24 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IBM

Specialization - 4 course series

What you'll learn

  • Describe generative AI and distinguish it from discriminative AI.

  • Describe the capabilities of generative AI and its use cases in the real world.

  • Identify the applications of generative AI in different sectors and industries.

  • Explore common generative AI models and tools for text, code, image, audio, and video generation.

Skills you'll gain

Generative AI, ChatGPT, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, and Deep Learning

What you'll learn

  • Explain the concept and relevance of prompt engineering in generative AI models. 

  • Apply the best practices for creating prompts.

  • Assess commonly used tools for prompt engineering.

  • Apply common prompt engineering techniques and approaches for writing effective prompts.

Skills you'll gain

Prompt Patterns, Prompt Engineering, ChatGPT, and Generative AI

What you'll learn

  • Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.

  • Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.

  • Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.

  • Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.

Skills you'll gain

Product Management, Product Lifecycle Management, AI Product Strategy, Team Building, Product Development, Stakeholder Communications, Commercialization, Artificial Intelligence, Return On Investment, Technical Product Management, and New Product Development

What you'll learn

  • Explain the fundamental concepts and benefits of using Generative AI in product management

  • Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management

  • Analyze the ethical considerations when using generative AI to conceive, plan, and launch products

  • Apply generative AI techniques to improve performance across the product lifecycle

Skills you'll gain

Product Management, Generative AI, Prompt Engineering, Customer experience improvement, Product Lifecycle Management, Google Gemini, Responsible AI, AI Product Strategy, Digital Transformation, ChatGPT, and Microsoft Copilot

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Daniel C. Yeomans
SkillUp
29 Courses152,845 learners
SkillUp
SkillUp
107 Courses324,177 learners
Rav Ahuja
IBM
56 Courses4,371,838 learners

Offered by

IBM
SkillUp

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