This comprehensive specialization teaches sales professionals how to leverage Generative AI to transform their workflows and drive better results. Through 12 hands-on courses, you'll master AI-powered lead scoring, sales automation, proposal creation, and data analysis. Each course focuses on practical applications using tools like ChatGPT, Claude, and Zapier to enhance productivity, improve customer engagement, and optimize sales processes across different roles from SDRs to sales managers.
Generative AI for Sales Specialization
Generative AI for Sales Specialization
Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.
Instructors: Starweaver
Included with 
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel
Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations
Create data-driven sales strategies and personalized customer communications using advanced AI techniques
Overview
Skills you'll gain
- Data-Driven Decision-Making
- Forecasting
- Marketing Automation
- Artificial Intelligence
- Competitive Analysis
- Account Management
- Sales Management
- Sales Strategy
- Business Process Automation
- Sales Pipelines
- Lead Generation
- Workflow Management
- Generative AI Agents
- AI Personalization
- Market Analysis
- Sales Operations
- Machine Learning
- Responsible AI
- Sales Development
- Business Intelligence
- Strategic Planning
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
September 2025
41 practice exercises
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Specialization - 12 course series
What you'll learn
Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.
Skills you'll gain
Prompt Engineering, Customer Relationship Management (CRM) Software, Sales Process, Generative AI, ChatGPT, Responsible AI, OpenAI, Artificial Intelligence, Data-Driven Decision-Making, Google Gemini, Lead Generation, Sales Management, and Data Ethics
What you'll learn
Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.
Analyze operational bottlenecks and implement GenAI solutions.
Build automation workflows using Zapier.
Implement GenAI-powered automation using Zapier Agents.
Skills you'll gain
HubSpot CRM, Business Process Automation, Process Analysis, Automation, Operational Efficiency, Customer Relationship Management, Sales, Sales Enablement, Lead Generation, No-Code Development, Business Workflow Analysis, Sales Process, Sales Management, Data Management, Workflow Management, Sales Strategy, Data Entry, Sales Development, Generative AI Agents, and Sales Pipelines
What you'll learn
Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.
Skills you'll gain
Generative AI Agents, Sales Process, Prospecting and Qualification, Inside Sales, HubSpot CRM, Sales Strategy, Sales Management, Sales Enablement, Data-Driven Decision-Making, Sales Pipelines, Sales Development, Lead Generation, Business Process Automation, Sales, AI Personalization, Automation, and Customer Data Management
What you'll learn
Identify the capabilities of GenAI relevant to sales operations tasks.
Evaluate the results of GenAI implementations in sales operations scenarios.
Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.
Skills you'll gain
Sales Process, Data-Driven Decision-Making, Customer Relationship Management, Sales Management, Generative AI Agents, Sales Operations, Strategic Decision-Making, Forecasting, Prompt Engineering, Sales, Business Ethics, Responsible AI, and Sales Strategy
What you'll learn
Identify the capabilities of GenAI relevant to sales tasks.
Evaluate the results of GenAI implementations in sales scenarios.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.
Skills you'll gain
Generative AI Agents, Data Ethics, Responsible AI, Productivity Software, Customer experience improvement, Sales Prospecting, Lead Generation, Sales Enablement, Sales Development, Sales, Sales Management, and Customer Engagement
What you'll learn
Understand what Generative AI is and how it can be applied to sales analytics.
Learn how to apply AI for basic sales forecasting to make informed business decisions.
Explore how AI can help segment customers and personalize sales outreach.
Discover simple AI techniques that can help improve daily sales decision-making.
Skills you'll gain
Forecasting, Generative AI, Customer Analysis, Sales Strategy, Artificial Intelligence, Analytics, AI Personalization, Customer Insights, Predictive Modeling, Data-Driven Decision-Making, Sales Management, Sales, and Sales Pipelines
What you'll learn
Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.
Design personalized, proposals and presentations using AI-assisted storytelling techniques.
Evaluate sales materials using AI-powered design and optimization tools.
Create advanced sales proposals and presentations using AI techniques.
Skills you'll gain
Sales Presentation, Data Storytelling, Proposal Development, Data Visualization, Market Research, Personalized Service, Sales Enablement, Sales Process, Competitive Analysis, Driving engagement, AI Personalization, Microsoft PowerPoint, Presentations, Data-Driven Decision-Making, Content Performance Analysis, Generative AI Agents, Customer Analysis, Sales Strategy, Prompt Engineering, and Storytelling
What you'll learn
Analyze the strategic role of GenAI in sales workflows and decision-making processes.
Apply GenAI tools for accurate forecasting and lead prioritization.
Utilize AI-driven techniques to personalize customer interactions and improve engagement.
Implement GenAI to streamline sales processes and drive innovation.
Skills you'll gain
Sales Strategy, Sales Pipelines, Forecasting, Anthropic Claude, Customer Engagement, Business Ethics, ChatGPT, Sales Management, Sales Process, Sales Training, Sales Development, Prioritization, Lead Generation, Generative AI Agents, Customer experience improvement, and Responsible AI
What you'll learn
Identify the capabilities of GenAI for key account executive functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.
Skills you'll gain
Customer Relationship Management, AI Personalization, Generative AI Agents, Business Communication, Innovation, Responsible AI, Account Management, Proposal Development, Business Workflow Analysis, Prompt Engineering, Market Trend, Sales Enablement, Business Ethics, Market Analysis, and Workflow Management
What you'll learn
Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.
Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.
Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.
Skills you'll gain
Responsible AI, AI Personalization, Generative AI Agents, Sales Strategy, Data-Driven Decision-Making, Customer Engagement, Sales Enablement, Sales Development, Sales Process, Sales Operations, Sales Management, Sales, and Customer experience improvement
What you'll learn
Skills you'll gain
Trend Analysis, Market Opportunities, Competitive Analysis, Forecasting, Marketing Strategies, Business Development, Growth Strategies, Business Strategy, Strategic Planning, Market Research, Market Analysis, Generative AI, Business Intelligence, Strategic Thinking, Predictive Analytics, Sustainable Business, Market Trend, Data-Driven Decision-Making, and Artificial Intelligence
What you'll learn
Explain AI-generated market insights to formulate data-driven sales strategies.
Analyze customer profiles and pain points to design personalized sales communications.
Evaluate complex sales data to extract actionable insights and predict future trends.
Design customer journey maps to optimize touchpoints throughout the sales cycle.
Skills you'll gain
Customer Analysis, Sales Strategy, Anthropic Claude, Analysis, Sales Development, AI Personalization, Customer Insights, Sales Process, Customer experience improvement, Data-Driven Decision-Making, Sales Management, Sales, Market Analysis, Sales Enablement, Inside Sales, Trend Analysis, and Sales Training
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No programming experience is required. This specialization is designed for sales professionals with varying technical backgrounds. While familiarity with AI tools like ChatGPT is helpful, each course starts with fundamentals and builds practical skills using user-friendly platforms. You'll need basic computer proficiency and experience with common business tools like CRM systems, but the focus is on applying AI tools rather than building them from scratch.
You'll need access to basic business software (MS Office or Google Workspace), a CRM system (HubSpot or Salesforce - many courses provide guidance for both), and generative AI platforms like ChatGPT or Claude. Some courses use Zapier for automation workflows. Most tools offer free tiers or trial periods sufficient for coursework. Detailed tool requirements and setup instructions are provided at the beginning of each relevant course.
Many learners report immediate improvements in productivity and workflow efficiency within the first few courses, particularly in areas like lead research and proposal creation. However, mastering advanced AI-driven sales strategies and seeing significant performance gains typically takes 2-3 months of consistent application. The specialization provides practical projects you can implement immediately in your current role, allowing you to build skills progressively while contributing to real sales outcomes.
More questions
Financial aid available,