This comprehensive specialization teaches sales professionals how to leverage Generative AI to transform their workflows and drive better results. Through 12 hands-on courses, you'll master AI-powered lead scoring, sales automation, proposal creation, and data analysis. Each course focuses on practical applications using tools like ChatGPT, Claude, and Zapier to enhance productivity, improve customer engagement, and optimize sales processes across different roles from SDRs to sales managers.
Generative AI for Sales Specialization
Generative AI for Sales Specialization
Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.
Instructors: Starweaver
Included with 
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel
Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations
Create data-driven sales strategies and personalized customer communications using advanced AI techniques
Overview
Skills you'll gain
- Marketing Automation
- Sales Strategy
- Lead Generation
- AI Personalization
- Account Management
- Market Analysis
- Sales Pipelines
- Machine Learning
- Competitive Analysis
- Business Process Automation
- Strategic Planning
- Business Intelligence
- Responsible AI
- Sales Development
- Workflow Management
- Generative AI Agents
- Forecasting
- Sales Operations
- Sales Management
- Data-Driven Decision-Making
- Artificial Intelligence
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
September 2025
41 practice exercises
Advance your subject-matter expertise
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Specialization - 12 course series
What you'll learn
Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.
Skills you'll gain
Prompt Engineering, ChatGPT, Lead Generation, Responsible AI, Sales Management, Sales Process, Data Ethics, Generative AI, Data-Driven Decision-Making, OpenAI, Customer Relationship Management (CRM) Software, Artificial Intelligence, and Google Gemini
What you'll learn
Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.
Analyze operational bottlenecks and implement GenAI solutions.
Build automation workflows using Zapier.
Implement GenAI-powered automation using Zapier Agents.
Skills you'll gain
HubSpot CRM, Business Process Automation, Data Entry, Customer Relationship Management, Sales Enablement, Lead Generation, Sales Strategy, Sales Development, Automation, Sales Management, Workflow Management, Business Workflow Analysis, Operational Efficiency, Data Management, Generative AI Agents, Sales Process, Process Analysis, Sales Pipelines, No-Code Development, and Sales
What you'll learn
Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.
Skills you'll gain
Generative AI Agents, Sales Process, Prospecting and Qualification, Business Process Automation, Lead Generation, Sales Management, Customer Data Management, Data-Driven Decision-Making, Sales Development, HubSpot CRM, Automation, Sales, Sales Pipelines, Sales Strategy, Inside Sales, AI Personalization, and Sales Enablement
What you'll learn
Identify the capabilities of GenAI relevant to sales operations tasks.
Evaluate the results of GenAI implementations in sales operations scenarios.
Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.
Skills you'll gain
Data-Driven Decision-Making, Sales Process, Customer Relationship Management, Sales Management, Forecasting, Responsible AI, Prompt Engineering, Sales Strategy, Generative AI Agents, Business Ethics, Sales Operations, Sales, and Strategic Decision-Making
What you'll learn
Identify the capabilities of GenAI relevant to sales tasks.
Evaluate the results of GenAI implementations in sales scenarios.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.
Skills you'll gain
Generative AI Agents, Data Ethics, Sales, Sales Development, Lead Generation, Customer Engagement, Sales Management, Productivity Software, Responsible AI, Customer experience improvement, Sales Enablement, and Sales Prospecting
What you'll learn
Understand what Generative AI is and how it can be applied to sales analytics.
Learn how to apply AI for basic sales forecasting to make informed business decisions.
Explore how AI can help segment customers and personalize sales outreach.
Discover simple AI techniques that can help improve daily sales decision-making.
Skills you'll gain
Forecasting, Generative AI, Sales Strategy, Customer Analysis, Artificial Intelligence, AI Personalization, Predictive Modeling, Customer Insights, Analytics, Data-Driven Decision-Making, Sales, Sales Pipelines, and Sales Management
What you'll learn
Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.
Design personalized, proposals and presentations using AI-assisted storytelling techniques.
Evaluate sales materials using AI-powered design and optimization tools.
Create advanced sales proposals and presentations using AI techniques.
Skills you'll gain
Market Research, Sales Presentation, Data Storytelling, Proposal Development, Data Visualization, Storytelling, Microsoft PowerPoint, Competitive Analysis, Generative AI Agents, Sales Strategy, Prompt Engineering, Presentations, Sales Process, and AI Personalization
What you'll learn
Analyze the strategic role of GenAI in sales workflows and decision-making processes.
Apply GenAI tools for accurate forecasting and lead prioritization.
Utilize AI-driven techniques to personalize customer interactions and improve engagement.
Implement GenAI to streamline sales processes and drive innovation.
Skills you'll gain
Sales Training, Responsible AI, Sales Pipelines, Prioritization, Business Ethics, Lead Generation, Sales Management, Customer experience improvement, Sales Process, Generative AI Agents, Customer Engagement, Forecasting, ChatGPT, Sales Development, Sales Strategy, and Anthropic Claude
What you'll learn
Identify the capabilities of GenAI for key account executive functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.
Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.
Skills you'll gain
Customer Relationship Management, Generative AI Agents, AI Personalization, Responsible AI, Innovation, Proposal Development, Business Communication, Market Trend, Workflow Management, Market Analysis, Business Ethics, Business Workflow Analysis, Account Management, Prompt Engineering, and Sales Enablement
What you'll learn
Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.
Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.
Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.
Skills you'll gain
Responsible AI, AI Personalization, Sales Development, Sales Enablement, Sales, Generative AI Agents, Data-Driven Decision-Making, Sales Process, Customer experience improvement, Sales Strategy, Customer Engagement, Sales Management, and Sales Operations
What you'll learn
Skills you'll gain
Competitive Analysis, Trend Analysis, Market Opportunities, Forecasting, Business Development, Strategic Planning, Data-Driven Decision-Making, Generative AI, Market Research, Marketing Strategies, Growth Strategies, Business Intelligence, Sustainable Business, Predictive Analytics, Market Trend, Artificial Intelligence, Business Strategy, Market Analysis, and Strategic Thinking
What you'll learn
Explain AI-generated market insights to formulate data-driven sales strategies.
Analyze customer profiles and pain points to design personalized sales communications.
Evaluate complex sales data to extract actionable insights and predict future trends.
Design customer journey maps to optimize touchpoints throughout the sales cycle.
Skills you'll gain
Sales Strategy, Customer Analysis, Sales Enablement, Anthropic Claude, Data-Driven Decision-Making, Trend Analysis, Inside Sales, Customer Insights, Market Analysis, Customer experience improvement, Sales, Sales Management, Sales Training, AI Personalization, Analysis, Sales Process, and Sales Development
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No programming experience is required. This specialization is designed for sales professionals with varying technical backgrounds. While familiarity with AI tools like ChatGPT is helpful, each course starts with fundamentals and builds practical skills using user-friendly platforms. You'll need basic computer proficiency and experience with common business tools like CRM systems, but the focus is on applying AI tools rather than building them from scratch.
You'll need access to basic business software (MS Office or Google Workspace), a CRM system (HubSpot or Salesforce - many courses provide guidance for both), and generative AI platforms like ChatGPT or Claude. Some courses use Zapier for automation workflows. Most tools offer free tiers or trial periods sufficient for coursework. Detailed tool requirements and setup instructions are provided at the beginning of each relevant course.
Many learners report immediate improvements in productivity and workflow efficiency within the first few courses, particularly in areas like lead research and proposal creation. However, mastering advanced AI-driven sales strategies and seeing significant performance gains typically takes 2-3 months of consistent application. The specialization provides practical projects you can implement immediately in your current role, allowing you to build skills progressively while contributing to real sales outcomes.
More questions
Financial aid available,