Alex Genadinik

Local Marketing: SEO, Business Networking, And Website - 2026 Specialization

Alex Genadinik

Local Marketing: SEO, Business Networking, And Website - 2026 Specialization

Promote A Local Business Like A Pro: SEO & Social.

Master local SEO, social media, website creation with AI, business networking, and flier marketing

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 5 reviews of courses in this program

Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 5 reviews of courses in this program

Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Local SEO

  • Create a local website with AI

  • Social media marketing

  • Business networking to promote a local business

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 13 course series

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Web Analytics and SEO
Category: Online Advertising
Category: Web Presence

What you'll learn

Skills you'll gain

Category: Prompt Engineering Tools
Category: Cloud Hosting
Category: Web Design and Development
Category: Blogs
Category: Vibe coding
Category: LLM Application
Category: Application Deployment
Category: No-Code Development
Category: Web Design
Category: Prompt Engineering

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Web Presence
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 4, 4 hours

What you'll learn

Skills you'll gain

Category: Google Analytics
Category: Web Analytics and SEO
Category: Search Engine Optimization
Category: Web Analytics
Category: Search Engine Marketing
Category: Marketing Strategies
Category: Keyword Research
Category: Content Optimization
Category: Digital Marketing Tools
Category: Competitive Analysis
On-Page SEO

On-Page SEO

Course 5, 4 hours

What you'll learn

Skills you'll gain

Category: Blogs
Category: Content Optimization
Category: Keyword Research
Category: Digital Marketing Tools
Category: Copywriting
Category: Search Engine Optimization
Category: Driving engagement
Category: Content Creation
Category: Web Analytics and SEO
Category: Generative AI
Category: Web Content

What you'll learn

Skills you'll gain

Category: Marketing
Category: Advertising
Category: Advertising Campaigns
Category: Web Presence
Category: Growth Strategies
Category: Digital Advertising
Category: Marketing Strategies
Category: Content Optimization
Category: Search Engine Marketing
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Marketing Collateral
Category: Marketing Materials
Category: Product Promotion
Category: Promotional Materials
Category: Drive Engagement
Category: Customer Acquisition Management
Category: Copywriting
Category: Marketing Effectiveness
Category: Marketing Design
Category: Direct Marketing
Category: Target Audience
Category: Graphic and Visual Design
Category: Promotional Strategies

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Drive Engagement
Category: Oral Expression
Category: Marketing Materials
Category: Promotional Materials
Category: Events and Conferences
Category: Marketing
Category: Marketing Collateral
Category: Product Promotion
Category: Sales Presentations
Category: Brand Management
Category: Communication Strategies
Category: Professional Networking
Category: Relationship Building
Category: Web Presence
Category: Copywriting
Category: Business Marketing
2026 Google Search Console: #1 SEO Tool To Track SEO

2026 Google Search Console: #1 SEO Tool To Track SEO

Course 9, 2 hours

What you'll learn

Skills you'll gain

Category: Debugging
Category: Web Analytics
Category: Performance Metric
Category: Frontend Performance
Category: Google Analytics
Category: Digital Marketing Tools
Category: Content Optimization
Category: User Experience
Category: Usability
Category: Content Performance Analysis
Category: Verification And Validation

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Web Presence
Category: Automation
Category: Business Marketing
Category: Professional Networking
Category: B2B Sales
Category: Branding
Category: Product Promotion
Category: Cold Calling
Category: Sales Development
Category: Sales Prospecting
Category: Prospecting and Qualification
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 11, 5 hours

What you'll learn

Skills you'll gain

Category: Instagram
Category: Social Media Management
Category: Facebook
Category: Social Media Marketing
Category: Content Strategy
Category: Digital Advertising
Category: Content Creation
Category: Marketing Automation
Category: Advertising
Category: Advertising Campaigns
Category: Subcontracting
Category: Social Media Campaigns
Category: Drive Engagement
Category: Social Media Strategy
Category: Social Media Content
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 12, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Video Production
Category: Strategic Partnership
Category: Social Media Content
Category: Web Analytics and SEO
Category: Performance marketing
Category: Social Media Marketing
Category: Digital Advertising
Category: Keyword Research
Category: Content Optimization
Category: Paid media
Category: Content Creation
Category: Social Media Strategy
Category: Promotional Strategies
Category: Content Strategy
Category: Product Promotion
Category: Marketing Strategies
Category: Live Streaming
Category: Online Advertising
Category: Driving engagement

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Professional Networking
Category: Content Creation
Category: Advertising Campaigns
Category: Branding
Category: Online Advertising
Category: Digital Advertising
Category: Social Media Strategy
Category: Drive Engagement
Category: Social Media Management
Category: Advertising
Category: Social Media
Category: Social Media Campaigns
Category: Driving engagement
Category: Digital Marketing Tools
Category: Social Media Content
Category: Marketing
Category: Copywriting

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses20,798 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions