Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 5 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 5 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Surveys
Category: Market Research
Category: Google Analytics
Category: Customer Analysis
Category: User Research
Category: Survey Creation
Category: Marketing
Category: Marketing Strategies
Category: Market Analysis
Category: Qualitative Research
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Data-Driven Decision-Making
Category: Key Performance Indicators (KPIs)
Category: Target Market
Category: Focus Group

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Consumer Behaviour
Category: Closing (Sales)
Category: Customer Insights
Category: Advertising
Category: Selling Techniques
Category: Marketing
Category: Decision Making
Category: Target Market
Category: Customer Analysis
Category: Target Audience
Category: Marketing Materials
Category: Psychology
Category: Critical Thinking
Category: Customer experience improvement
Category: Product Marketing
Category: Negotiation

What you'll learn

Skills you'll gain

Category: Shared Media
Category: Content Performance Analysis
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Social Media
Category: Social Media Content
Category: Content Strategy
Category: Copywriting
Category: Content Marketing
Category: Promotional Strategies
Category: Driving engagement
Category: Content Creation
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Innovation
Category: Business Risk Management
Category: Continuous Improvement Process
Category: Entrepreneurship
Category: Open Mindset
Category: Creativity
Category: Creative Thinking
Category: Thought Leadership
Category: Business Technologies
Category: Growth Mindedness
Category: Visionary
Category: Ideation
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Customer Retention
Category: Business Marketing
Category: Selling Techniques
Category: Upselling
Category: Entrepreneurship
Category: Negotiation
Category: E-Commerce
Category: Revenue Management
Category: Sales Strategy
Category: Price Negotiation
Category: Product Strategy
Category: Case Studies
Category: Coaching

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Sales
Category: Communication
Category: Closing (Sales)
Category: B2B Sales
Category: Rapport Building
Category: Collaboration
Category: ChatGPT
Category: Overcoming Objections
Category: Price Negotiation
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: Storytelling
Category: Responsible AI
Category: Copywriting
Category: Empathy & Emotional Intelligence
Category: Value Propositions
Category: Performance Measurement
Category: Brainstorming
Category: ChatGPT
Category: Brand Marketing
Category: Content Performance Analysis
Category: Corporate Communications
Category: Brand Strategy
Category: AI powered creativity
Category: Branding
Category: Driving engagement
Category: Content Creation
Category: Prompt Engineering

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Selling Techniques
Category: Active Listening
Category: Rapport Building
Category: Personal Development
Category: General Sales Practices
Category: Compassion
Category: Decision Making
Category: Consumer Behaviour
Category: Empathy & Emotional Intelligence
Category: Non-Verbal Communication

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Sales Process
Category: Rapport Building
Category: Overcoming Objections
Category: Decision Making
Category: Selling Techniques
Category: Consultative Approaches
Category: Prospecting and Qualification
Category: Sales
Category: Cultural Responsiveness
Category: Intercultural Competence
Category: Consultative Selling
Category: General Sales Practices
Category: Active Listening
Category: Cultural Sensitivity

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Overcoming Objections
Category: General Sales Practices
Category: Consumer Behaviour
Category: Active Listening
Category: Sales Process
Category: Consultative Selling
Category: Customer Relationship Building
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Rapport Building

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Promotional Strategies
Category: General Sales Practices
Category: Conversion Funnel Analysis
Category: Target Audience
Category: Marketing Materials
Category: Marketing
Category: Marketing Psychology
Category: Customer Analysis
Category: Product Promotion
Category: Sales Process
Category: Video Production
Category: Sales
Category: Sales Strategy
Category: Marketing Collateral
Category: Selling Techniques
Category: Marketing Strategies
Category: Closing (Sales)
Category: Consumer Behaviour

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses20,798 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions