Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.
Marketing con Redes Sociales Specialization
Marketing con Redes Sociales Specialization
Conviértete en un Experto en Medios Sociales. Desarrolla una aproximación holística al marketing en medios sociales
Instructors: María de los Angeles Ramos Solano
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4.5
(2,523 reviews)
Intermediate level
Some related experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Key Performance Indicators (KPIs)
- Content Strategy
- Social Media Campaigns
- Social Network Analysis
- Social Media Management
- Goal Setting
- Smart Goals
- Social Media Marketing
- Content Marketing
- Campaign Management
- Marketing
- Performance Measurement
- Active Listening
- Plan Execution
- Social Media Strategy
- Social Media
- Client Services
- Marketing Strategies
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
50 practice exercises
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnológico de Monterrey
Specialization - 5 course series
Introducción a las redes sociales. Sus objetivos y métricas.
Course 113 hours
What you'll learn
Skills you'll gain
Social Network Analysis, Social Media, Customer Engagement, Content Performance Analysis, Global Marketing, Digital Media Strategy, Marketing, Social Media Marketing, and Social Media Strategy
What you'll learn
Skills you'll gain
Social Media, Social Media Strategy, Digital Communications, LinkedIn, Customer Engagement, Cross-Channel Marketing, Business Strategies, Professional Networking, Social Network Analysis, Facebook, and Digital Media Strategy
What you'll learn
Skills you'll gain
Content Strategy, Customer Engagement, Social Media Strategy, Content Marketing, Plan Execution, Campaign Management, Social Media Marketing, Goal Setting, Communication Strategies, Marketing, Performance Measurement, Marketing Strategies, and Social Media
Las redes sociales en acción
Course 414 hours
What you'll learn
Skills you'll gain
Social Media Strategy, Social Media Marketing, Marketing, Active Listening, Resource Management, Social Media, Performance Measurement, Content Strategy, Customer Engagement, Social Media Campaigns, Marketing Strategies, Social Media Management, Goal Setting, and Key Performance Indicators (KPIs)
Marketing en Redes Sociales Proyecto Final
Course 56 hours
What you'll learn
Skills you'll gain
Social Media Strategy, Performance Measurement, Media Planning, Smart Goals, Social Media Marketing, Social Media Campaigns, Key Performance Indicators (KPIs), B2B Sales, Content Creation, Marketing Strategies, Target Audience, Active Listening, Calendar Management, and Client Services
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Frequently asked questions
El tiempo para completarla varía dependiendo de tu planificación, pero la mayoría de los estudiantes completan el Programa Especializado en 5 meses.
Cada curso del programa se ofrece mensualmente.
Debes tener algún conocimiento general sobre estrategias de comunicación digital. Este Programa Especializado está diseñada principalmente para profesionales de nivel estratégico y para desarrolladores de marketing digital, pero el material se puede aplicar a cualquiera que esté interesado en mejorar sus conocimientos sobre las estrategias de comunicación en medios sociales.
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Financial aid available,