Este Programa de Cursos Integrados tem como objetivodesenvolver suas habilidades para planejar e colocar em prática uma estratégia de Marketing Digital considerando todos os aspectos relacionados com a conquista de clientes e participação de mercado.
Planejamento Estratégico de Marketing Digital Specialization
Planejamento Estratégico de Marketing Digital Specialization
Como o planejamento colabora com o marketing. Desenvolva suas habilidades para planejar e colocar em prática uma estratégia de Marketing Digital.
Instructors: Kleber Oliveira
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Key Performance Indicators (KPIs)
- Content Strategy
- Customer experience strategy (CX)
- Digital Marketing
- Media Planning
- Marketing Effectiveness
- Customer Insights
- Marketing Planning
- Consumer Behaviour
- Strategic Marketing
- Target Market
- Marketing Analytics
- Marketing Strategies
- Performance Measurement
- Marketing Strategy and Techniques
- Advertising Campaigns
- Return On Investment
- Marketing
- Performance Analysis
- Campaign Management
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
96 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Fundação Instituto de Administração
Specialization - 4 course series
What you'll learn
Skills you'll gain
Digital Marketing, Target Audience, Consumer Behaviour, Strategic Marketing, Integrated Marketing Communications, Marketing Strategies, Marketing, Marketing Channel, Brand Awareness, Digital Advertising, Marketing Planning, and Customer Insights
What you'll learn
Skills you'll gain
Agile Methodology, Storytelling, Brand Strategy, Target Market, Consumer Behaviour, Digital Marketing, Customer Insights, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Persona Development, and Content Strategy
What you'll learn
Skills you'll gain
A/B Testing, Marketing Strategies, Marketing Channel, Marketing Analytics, Key Performance Indicators (KPIs), Digital Marketing, Performance Measurement, Performance Analysis, Marketing Effectiveness, Automation, Marketing Automation, and Customer experience strategy (CX)
What you'll learn
Skills you'll gain
Campaign Management, Consumer Behaviour, Target Audience, Digital Marketing, Marketing Communications, Product Lifecycle Management, Marketing Strategies, Customer Analysis, Marketing Planning, Customer experience improvement, Customer Insights, Marketing Analytics, Marketing Effectiveness, Media Planning, Performance Reporting, Customer Engagement, Advertising Campaigns, and Return On Investment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo dependerá da sua disponibilidade. Recomendamos que você se dedique aos estudos diariamente, completando um módulo a cada semana.
Para acompanhar este programa de cursos integrados, que é destinado a alunos iniciantes no tema, não há necessidade de conhecimentos prévios. Contudo, experiência em atuar em áreas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos estão dispostos, para facilitar o entendimento dos conceitos abordados.
More questions
Financial aid available,