This Specialization focuses on using social media as a marketing tool in business communication and development. Learners will be oriented to the social media environment and encouraged to consider the role of these platforms in society and in business strategy. We discuss the elements of persuasion and consider the different stakeholders of a business and their needs or desires. Understanding how to craft messages for specific audiences and how to use social media channels to activate these audiences will further success online. Learners will also understand research and planning in social media, and will identify engagement strategies to connect with key stakeholders. Different social media planning tools are considered, like the content calendar and social media listening. Learners will understand how to execute and evaluate a social media plan for business. Learners will end the Specialization with a social media plan for a business.
Social Media as a Marketing Tool in Business Communication Specialization
Advance Your Skills in Social Media Strategy. Master strategic social media planning, audience engagement, and brand communication to drive business success.
Instructor: Erin Willis
Included with 
(5 reviews)
Recommended experience
(5 reviews)
Recommended experience
What you'll learn
Examine the impact of social media on society and business communications.
Apply strategic thinking to social media planning and implementation.
Evaluate the impact of social media on business communication goals.
Create a social media plan for implementation.
Overview
Skills you'll gain
- Customer Insights
- Target Audience
- Marketing Planning
- Social Media Strategy
- Social Media Marketing
- Shared Media
- Social Media
- Strategic Communication
- Content Performance Analysis
- Paid media
- Content Strategy
- Digital Media Strategy
- Social Media Content
- Persuasive Communication
- Media Strategy
- Brand Strategy
- Brand Management
- Content Creation
- Marketing Communications
- Social Media Campaigns
What’s included
Add to your LinkedIn profile
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Colorado Boulder
Specialization - 3 course series
What you'll learn
Explain the significance of social media within society.
Analyze social media and persuasive communication in a business context.
Identify the need for different social media channels, considering audience segmentation and message strategy.
Skills you'll gain
What you'll learn
Apply strategic thinking to creating a social media strategy.
Analyze the impact of strategic messaging on stakeholders.
Evaluate engagement to determine next steps.
Plan for social media effectively.
Skills you'll gain
What you'll learn
Learn to execute effective social media planning.
Analyze social media data to better understand impact.
Evaluate the social media strategy and revise.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,