• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Manage Leads with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Lead Generation, Customer Relationship Management, Sales Management, Sales Pipelines, Sales Development, Customer Data Management, Marketing Automation, Return On Investment, Salesforce, Data Management, Data Entry, Data Strategy, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Business Models And Monetization Masterclass To Grow Revenue

    Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Closing (Sales), Decision Making, Strategic Partnership, Marketing Planning, Rapport Building, Strategic Decision-Making, Target Market, Marketing Psychology, Negotiation, B2B Sales, Sales Strategy, Business Modeling, Revenue Management, Search Engine Optimization, E-Commerce, Marketing Automation

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    199 reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Data Frameworks for Generative AI

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Enterprise Architecture, AI Enablement, Metadata Management, Data Science, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Excel VLOOKUP Mastery for Real-World Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Data Integrity, Microsoft Office, Data Management, Productivity

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Optimize Pricing with Tableau and R

    Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Business Analytics, Analytics, Data Analysis, Market Dynamics, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Predictive Analytics, Interactive Data Visualization, Regression Analysis, Customer Analysis, Revenue Management, Business Requirements, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Match Voice to Brand

    Skills you'll gain: Email Marketing, Brand Marketing, Brand Strategy, Storytelling, Marketing Materials, Branding, Microsoft Outlook, Gmail, Marketing Communications, Communication Strategies, Business Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO: Audit Pages, Rank Higher

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Web Content, Auditing, Report Writing, Analysis

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Visualization and Communication with Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data Analysis, Visualization (Computer Graphics), Stakeholder Communications, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Statistical Analysis and Data Modeling in Healthcare

    Skills you'll gain: Statistical Hypothesis Testing, Clinical Data Management, Clinical Assessment, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Health Informatics, Regression Analysis, Predictive Analytics, Supervised Learning, Statistical Analysis, Statistics, Probability & Statistics, Decision Tree Learning, Random Forest Algorithm

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Emails Fast

    Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Marketing Materials, Customer Analysis, Campaign Management, HubSpot CRM, User Experience, Customer Engagement, Workflow Management, Marketing Communications, Content Creation, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…949596…460

In summary, here are 10 of our most popular marketing analytics courses

  • Manage Leads with HubSpot: Coursera
  • Business Models And Monetization Masterclass To Grow Revenue: Alex Genadinik
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Data Frameworks for Generative AI: Fractal Analytics
  • Excel VLOOKUP Mastery for Real-World Data Analysis: LearnKartS
  • Analyze and Optimize Pricing with Tableau and R: EDUCBA
  • Foundations of Business Strategy: University of Virginia
  • Match Voice to Brand: Coursera
  • SEO: Audit Pages, Rank Higher: Coursera
  • Data Visualization and Communication with Tableau: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok