Transform the way you generate leads, build authority, and grow your business with this LinkedIn Ads Course — your complete blueprint to advertising success on the world’s most trusted professional platform. Made for marketers, entrepreneurs, and growth-focused individuals, this course gives you the recipe to create campaigns that grab attention & convert high-value clients.
Linkedin Ads Course : Master B2B Lead Generation
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Set up LinkedIn Ads, optimize account structure, and master bidding strategies for success.
Create high-impact ad formats—images, videos, and carousels—for maximum reach.
Target and retarget the right audience, and track conversions to boost campaign performance.
Generate and convert high-quality leads using proven strategies.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
In this module, you’ll learn the fundamentals of LinkedIn Ads, including how to set up your account and navigate the platform. You’ll also explore different ad formats and learn how to create campaigns like Website Visits, Event Ads, Follower Ads, and Job Ads.
What's included
15 videos3 assignments
This module covers essential topics like Bidding Strategies, Audience Targeting, and Conversion Tracking. You’ll learn how to optimize your ad spend, target the right audience, and track the performance of your campaigns using Insight Tags and Pixels.
What's included
10 videos2 assignments
In this module, you’ll dive into advanced LinkedIn Ads features like Retargeting Campaigns and Lead Generation Ads. You’ll also learn how to create Carousel Ads, Video Ads, and Document Ads, and have the opportunity to earn your LinkedIn Ads Certification.
What's included
16 videos3 assignments
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is great for marketers, business owners, freelancers, and entrepreneurs who want to use LinkedIn to get more B2B clients or make their brand more visible. It's also useful for anyone who wants to work in LinkedIn advertising.
No. The course starts with the basics and then moves on to more advanced advertising methods.
Yes, the course focuses on building lead generation campaigns tailored for B2B audiences.
More questions
Financial aid available,