It was really interesting, but would like to see more strategies applied, more concepts and basics that cannot be missing for someone working in sports. Interviews were interesting but maybe outline what strategies they used, for example when in the course of inbound marketing you could see web pages using all of the 3 stages with the tools applied.

Great insight into sports marketing from professionals across the United States. I am grateful for this content provided for free across the world. Would be great to see updates (now in 2020) as the sports marketing world has changed drastically due to the digital nature in which we all now do business and operate. Thank you Northwestern University!

Sports Marketing is a well structed course with interesting speakers, two peer reviews and main focus on US sport market.

I could only wish to expand the course program more to international experience and update few web-links to suggest readings which are probably too old and do not exist.

Thank you!

Enjoyable and interesting course but uses a lot of video guest speakers, some of whom are really interesting but some of whom are a little… dry? Only two assignments required (I’d have preferred a little more) but the course also includes good suggested reading lists.

I found this course to be a really good overview of Sports Marketing, and the topics that come up while working with a professional team. Some of the material is a little out of date, and some of the suggested readings are older/broken links... Worth taking though!

Well planned course, easy to follow and complete. It actually helped med and gave me good ideas for how to run my business. It is very orientated for the american market so if one has to give critics it would be good with som European inputs into it :)

Completo. Trata el Marketing deportivo a nivel muy general pero las piceladas son muy útile para cualquier persona interesada.

Me parece muy interesante la metodología apoyada en los vídeos y en las tareas revisadas por otros compañeros. Enhorabuena.

I found this course very interesting and informative. The videos and ref. materials are very useful to learn and know about the sport marketing. Also, this course provide a reputation as delivered by the well organised university in the world.

It was a great way to learn some basics of Sports Marketing. I would've love to the course to be a little more updated. I really enjoyed the last assignment. I would recommend it if you want to have a basic knowledge of sports marketing.

I really liked the course and the Professor. The interviews with so many experienced professionals aggregates lots of value. On the other hand, I was expecting more "technical" analysis and ideas, hence it's a Intermediate course.

The course was really helpful for me to discover the marketing aspect of any sports team or league. As a marketing student and an avid sports fan, this course was a perfect blend of two fields which i'm thoroughly interested in.

The social media aspect could have been more up to date and with better interviews to show the day-to-day tasks in social media management. The readings were excellent and the interviews were fantastic.

All was great except the peer graded assignments. I had nobody grade my work for over two weeks after I completed them, so I could not get the certification until other students graded the work.

Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.

It was a good certificate, some lessons were too long and you could feel that it was kind of repetitive, but overall you learn the basics and most important things of Sports Marketing.

Really go intro to the topic and good instruction! one star off because all of the assignments are peer graded and I don't fully trust all other people to give me the correct grade

Overall good learning and experience and learned a lot about sports marketing in details which i could use in practical work and execute it in a well proposed manner. Thank You...

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

Great initial insights in the different areas of Sport and Marketing. Maybe a little to much US Sports orientation but still great to use in a global sports market

I learn what is marking .how to manage the event .what is the sponsorship .and many more .it teach how to maintain relationships between company and sponsorship.

Well organized contents. Some of the interviews are great and the exercises are so interesting and fun. I would improve the course adding updated contents.

I really like the course, I would recommend double checking the readings available, many did not work. Including them as PDF would be more sustainable.

Sports marketing course gave me good knowledge and information about how sports events are managed.

This course was very interesting and helpful for me

I think it could improve the program if from time to time the teachers could answer questions or solve doubts but in general is a very good program

Amazing course. My only critique is that I wish there were more lectures to help explain different topics, but I loved that there were interviews.