Learner Reviews & Feedback for Sports Marketing by Northwestern University
About the Course
Top reviews
BB
Jun 16, 2020
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
AA
Jul 29, 2024
the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.
426 - 450 of 455 Reviews for Sports Marketing
By Arghyadeep D
•Apr 29, 2020
it was goos and informative
By Anas A
•Feb 6, 2024
Thank you Profeessor Candy
By Ben R
•Feb 28, 2020
Too many writing exercises
By Adebanjo O
•Jul 17, 2024
It was a good learning.
By Gustavo
•Sep 27, 2019
Well explain course.
By Abhishek V
•May 13, 2020
Good course overall
By Pietro P
•Apr 23, 2019
I liked it so much
By Cristian A
•Jan 13, 2022
Buen curso
By Muneer M
•Aug 18, 2024
Excellent
By Basem E
•Aug 29, 2022
Very Nice
By NIKHIL V
•Sep 28, 2021
Good
By Victoria
•Jan 25, 2025
A lot of the content is outdated. Most of the links mentioned in the recommended readings lead to 404 pages that no longer exist. The last assignment however was very beneficial. Still a good course for novice marketers
By Louis H
•Mar 31, 2024
The content is sufficient, especially the sharing from guests in the market. However, the delivery media and visual aids can be more interesting.
By Ioannis S
•May 10, 2020
It was a good course but I was hoping it would go into more detail. It scratches the surface.
By Leandro G
•Jun 3, 2020
I think it lacks of theorycal content. Still usefull information. Im gratefull for it
By lotte v
•Jul 23, 2025
Informative but a bit out dated especially the view towards social media
By Bruno Z
•May 23, 2019
It was a basic course but useful as an introduction to Sports Marketing
By Zoé B
•Jan 10, 2025
Nice course but a little outdated and links don't always work.
By Rafael F
•Sep 7, 2020
I expect a little more depth in some themes
By Jai G
•May 6, 2020
While descriptive, its a beginner's course.
By Timur A
•Oct 11, 2019
Wish the course would be deeper
By Michael R
•May 6, 2020
It was okay.
By Alanna D
•Oct 31, 2021
Very basic.
By Nathan D
•Apr 1, 2025
The written/supplemental materials are surface level and often extremely dated (e.g., a 14 year old Forbes article on the most valuable brands in sports). The lectures are fine, but the interviews are mostly irrelevant and filled with cliches ("Have a high EQ!" "Be curious!" "Learn math!"). After 3 full modules, I'm calling it quits.
By Edward H
•Jun 28, 2020
Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.