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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,960 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

JB

Mar 24, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

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1226 - 1250 of 2,553 Reviews for Customer Analytics

By Funtip S

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Jul 12, 2024

Super essential. I love Wharton !

By CATHY M

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Mar 14, 2022

I learned a lot on this course <3

By Sheila O

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Aug 15, 2020

It was a good learning experience

By Muhsan M

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Jul 30, 2020

it was fun and easy to understand

By KEWARIN S

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Apr 20, 2020

Well explained and very useful 🙏

By Gabriel B

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Dec 22, 2019

Great content and great charisma!

By Virginia H H

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Sep 1, 2019

Thoroughly enjoyed this overview.

By Thessa A B

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Nov 3, 2018

Fantastic course and instructors!

By Sharath T

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Mar 13, 2018

Best and techniques for beginers.

By Jayesh M

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Jan 15, 2018

Learnt a lot through this course.

By Ефремова А А

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Nov 23, 2016

Очень интересный и полезный курс!

By Carlos A P C

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Apr 7, 2016

Excellent course. I recommend it.

By Bentley H

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Jan 25, 2016

Important for market development.

By Pedro P

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Jun 22, 2023

Very informative and insightful.

By Peace O

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Jun 3, 2023

very in-depth

and well

explained

By Syed S H

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Dec 1, 2022

Great Course with a lot of value

By Shivam S

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Jun 14, 2021

Simple and Easily understandable

By Надежда Б

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Sep 4, 2020

informative, and well-explained.

By Jiayi S

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Sep 3, 2020

Fab content, highly recommended!

By LIN S

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May 19, 2020

很好的课程，将理论与生活中的信息连接在一起，更具像化，推荐推荐～

By Bhaskar S

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May 4, 2020

Great course. Really enjoyed it.

By Luis V L C P

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May 2, 2020

Curso muy didactico y entendible

By sandeep n m

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Apr 22, 2020

Learnt a lot during this course.

By Mehdi S

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Apr 7, 2020

a very rich and pragmatic course

By hatim C

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Nov 11, 2019

very nice and informative course