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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,960 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

JB

Mar 24, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

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1276 - 1300 of 2,553 Reviews for Customer Analytics

By NIRMAL N

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Oct 7, 2018

excellent course! THANKS A LOT

By M. M E

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Sep 26, 2018

Offered in a professional way.

By umar m

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Oct 12, 2017

Excellent learning experience.

By Dina N J D

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Jul 22, 2017

Fantastic ! Unbelievably good!

By AKSHAR V

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Jun 11, 2017

Excellent pedagogy! must join!

By Samwel O

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Apr 23, 2016

Real illustration of marketing

By Hillary T

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Dec 15, 2015

I learned a lot in this class.

By Luis F

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Dec 8, 2015

Great insights on this course.

By Kiera P

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Sep 3, 2025

Informative and easy to grasp

By Francesco D

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Apr 21, 2025

Excellent learning experience

By Esther A

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May 19, 2023

I really enjoyed this course.

By IMEN N

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Mar 31, 2023

Brilliant Course !

Thank you !

By Alejandro b

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May 1, 2021

I am happy of what I ve learn

By Howard C

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Apr 11, 2021

Very interesting and relevant

By Omar R P M

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Mar 8, 2021

Highly valuable information!!

By Peter I D

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Dec 9, 2019

The course was an eye opener!

By OBI N

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Oct 15, 2019

Excellent introductory course

By Christiane M

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Dec 14, 2018

Excelent material - good path

By Ojas B

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Jul 4, 2018

Excellent course for starters

By Andrzej T

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Oct 14, 2017

great course and great tutors

By Ravinder s

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May 22, 2016

Good course...great learning!

By Akul D

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Feb 19, 2022

good insights on the subject

By Adrian M

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Mar 15, 2021

Great stuff! Very applicable

By amey b

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Apr 25, 2020

Very good course to work on.

By Ajaypal S

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Aug 14, 2018

Great Work by all professors