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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,345 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 10, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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1601 - 1625 of 2,538 Reviews for Introduction to Marketing

By Swapnil B

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Feb 28, 2016

Wonderful and easy to grasp.

By Matthew G

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Oct 28, 2025

good and no peer review yay

By Alistair H

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Oct 7, 2023

Really useful introduction.

By Linh C

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Aug 17, 2021

Lecturers are so wonderful!

By Hannes A

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Jul 4, 2021

Great course for beginners!

By Jana A Z

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May 9, 2021

Very insightful information

By Adilet T

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May 5, 2020

Insightful, would recommend

By Johannes B

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Apr 24, 2020

Easy and simple to complete

By Furio M

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Apr 19, 2020

Very interesting and useful

By B22

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Aug 21, 2018

remarkable course, loved it

By Rahul R

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Dec 12, 2017

very well designed course..

By Guy F

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May 24, 2017

Great Course ! I enjoyed it

By Robson d S

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Oct 4, 2016

Ótimo Curso!!!! Recomendo!!

By S C

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Mar 27, 2016

Very good marketing course!

By Manojkumar P

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Dec 28, 2015

Awesome course & i like it.

By Reddy R

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Jan 17, 2025

Good course, learned stuff

By Eugenia P

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Oct 6, 2023

realizado con satisfaccion

By Ulziibayar B

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Dec 9, 2022

Very high-quality concept.

By Renz M R

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Jul 20, 2021

Amazing Course. Thank you

By Ishtiaq A M

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Jun 25, 2021

Great content and delivery

By Lin Z

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May 4, 2021

I love Dr. Barbara Kahn!!!

By B D

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Jun 1, 2020

Excellent elaborate course

By Mohammad K R

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Jan 20, 2020

Great learning experience.

By Umer F M

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Jun 17, 2019

Great course and learning.