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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,424 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 17, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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1651 - 1675 of 2,555 Reviews for Introduction to Marketing

By Adeyemi O

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Jun 9, 2018

thank you for this course

By Prashant S

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Mar 18, 2018

Great Learning Experience

By Manvendra S

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Oct 10, 2017

very well designed course

By Radhika B

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Aug 8, 2017

This course was fantastic

By jeewan g

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May 12, 2017

Best Knowledgeable Course

By BARIS K

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May 11, 2017

GOOD AND IMPORTANT COURSE

By Ken L

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Sep 6, 2016

Really engaging material!

By Rick R

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Dec 16, 2025

muito bom e complementar

By Thuỳ A L

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Jun 21, 2024

nice, easy to understand

By Mohammed a a

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May 29, 2022

It's very useful course.

By Diyashri R

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Jul 4, 2021

amazing course for all.

By AHMED A A A E

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Sep 10, 2020

ALOT OF GOOD INFORMATION

By Ravitha R

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Jul 31, 2020

It is a fabulous course.

By Momchil D

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Jul 5, 2020

Very insightful. Thanks.

By purushottam g

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Jul 1, 2020

I was a great experience

By Vatsal B

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May 20, 2020

Such an excellent course

By Himanshu M

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Nov 1, 2019

Great is what I can say.

By Prashant R

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Sep 13, 2019

Nice learning experience

By Banuleasa D G

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Mar 17, 2019

Excellent for beginners!

By Mohamed O

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Apr 23, 2018

easy and understandable!

By Yinlingyan W

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Apr 17, 2017

really nice and helpful!

By Cherie S

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Mar 8, 2017

Professor was simplistic

By Saba H

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Jan 24, 2017

Great structured course.

By Christopher T

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Oct 4, 2016

great course. thank you!

By Juliana Z

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Mar 20, 2016

very helpful and useful!